Terms of Service

Last updated: June 14, 2026

1. Service Description

Cited Monitor ("the Service") is a brand monitoring platform that tracks how AI language models mention and cite brands. The Service is operated by Enovate ("we", "us").

2. Bring Your Own Keys (BYOK)

The Service operates on a bring-your-own-key model. You provide your own API keys for third-party LLM providers (OpenAI, Anthropic, Google, etc.). You are solely responsible for:

We provide cost estimation tools and spending alerts as a convenience, but these are estimates only. We are not liable for charges on your provider accounts.

We strongly recommend that you set spending limits on all API keys used with Cited Monitor. Most LLM providers offer monthly budget caps or usage alerts in their dashboards. Setting these limits protects you from unexpected charges in the event of misconfiguration, scheduling errors, or any other issue that could result in higher-than-expected usage.

3. Data Processing

We process LLM responses to extract entities and citations. Raw LLM responses are stored temporarily (per your plan's retention period) and then permanently deleted. Extracted data (entity mentions, citations, aggregated metrics) is retained for the duration of your account.

4. Key Security

Your API keys are stored in AWS SSM Parameter Store with KMS encryption. Keys are written directly from your browser and never pass through our application servers. Only our Lambda function has read access to execute prompts on your behalf.

5. Acceptable Use

You agree not to use the Service to:

6. Service Availability

We provide the Service on a best-effort basis. We do not guarantee uptime or provide formal SLAs. We will make reasonable efforts to maintain availability and notify users of planned maintenance.

7. Account Termination

You may delete your account at any time from your settings. Upon deletion, all data including prompts, results, brands, and API keys will be permanently removed within 30 days. Billing records are retained by Stripe as legally required.

8. Payment and Billing

Subscription fees are billed monthly in advance via Stripe. All fees are non-refundable except where required by applicable law. If a payment fails, we may suspend access to the Service until the outstanding balance is resolved. Downgrading your plan takes effect at the start of the next billing cycle.

9. Intellectual Property

You retain ownership of the prompts you create and any data you provide. We retain ownership of the Service, its software, and its design. Extracted data (entity mentions, citations, share of voice metrics) derived from your prompts is yours to use. We may use anonymised, aggregated data to improve the Service.

10. Disclaimer of Warranties

The Service is provided "as is" and "as available" without warranties of any kind, whether express or implied, including but not limited to implied warranties of merchantability, fitness for a particular purpose, and non-infringement. We do not warrant that the Service will be uninterrupted, error-free, or secure. Entity extraction and share of voice metrics are based on automated analysis and may not be fully accurate.

11. Limitation of Liability

To the maximum extent permitted by applicable law, Enovate shall not be liable for any indirect, incidental, special, consequential, or punitive damages, including but not limited to loss of profits, data, or business opportunities. Our total aggregate liability for any claims arising from or related to the Service shall not exceed the total fees paid by you in the twelve (12) months preceding the claim. Nothing in these terms excludes or limits liability for death, personal injury caused by negligence, fraud, or any other liability that cannot be excluded by law.

12. Indemnification

You agree to indemnify and hold harmless Enovate from any claims, losses, or damages arising from your use of the Service, including but not limited to: misuse of LLM provider APIs through your keys, violation of provider terms of service, or any content submitted through the Service.

13. Suspension and Termination by Us

We may suspend or terminate your access to the Service at any time if we reasonably believe you have breached these terms, if your use poses a security risk, or if required by law. Where possible, we will provide notice before suspension. Upon termination, your right to use the Service ceases immediately. You may request an export of your data within 30 days of termination.

14. Changes to Terms

We may update these terms from time to time. We will notify registered users of material changes via email at least 14 days before the changes take effect. Continued use of the Service after changes take effect constitutes acceptance of the updated terms.

15. Governing Law

These terms are governed by the laws of England and Wales. Any disputes arising from these terms or the Service shall be subject to the exclusive jurisdiction of the courts of England and Wales.

16. Severability

If any provision of these terms is found to be unenforceable or invalid, that provision shall be limited or eliminated to the minimum extent necessary, and the remaining provisions shall remain in full force and effect.

17. Contact

For questions about these terms, contact us at [email protected].